The contours for analytic research of the evaluative text are marked in the paper. The aspects being pointed out relate to the revealing essential features of evaluation: its status, structure and truthfulness of evaluative proposition, ontology of evaluative text, and applicative aspects for using the evaluative structures. It is claimed that in its deep intrinsic structure the evaluative text is based on special language being extracted as a fragment of natural language. It can be called the evaluative sublanguage of natural language. This sublanguage being explicated can be used as a mean for constructing the evaluative texts. As texts consist of propositions it appears to be important to analyze the structure of such propositions which includes evaluative sublanguage elements if it is an evaluative text. It is demonstrated the effectiveness of analytic approach in researching the evaluative text.