Тhe author of the paper distinguishes ontological types of identity. The range of these types begins with real identity of physical and living bodies, and ends with cultural identity. Cultural identity is a person’s belonging to collective unity of culture. The author emphasizes that the person reproduces the unity of culture in his actions, norms and aims. The paper raises the question of how cultural identity is related to cultural teleology of personal behavior in collective. Performative knowledge is the main condition of cultural identity. Cultural and historical places, i.e. “memory places”, can help collectives and persons to understand their own life world critically.