The interaction and conceptual (cognitive) metaphor theory is considered. In contrast to traditional metaphor theories (from Aristotle and to the early 20th century), concentrated on the role of similarity in metaphor, the importance of differences in the metaphoric process is emphasized as the especially important feature inherent in metaphors Using the ideas of interaction theory of metaphor and conceptual metaphor theory the author studies features of recognition and categorization of metaphor’s target and source in the works of visual arts. On this basis, important differences between visual and verbal metaphors are analyzed. Researchers have not yet explained how specificity of the work of visual arts affects the comprehension of the conceptual metaphor which it bears. However, the interpretation of visual metaphors, considered by the author, demonstrates that a visual metaphor does not turn a visual work into text as the complex of visual indicators deprived of connection with specific features of the matter in which these indicators have been fixed.